Disciplined oversight. Clear reporting. Owner-first outcomes.
Owner-side leadership from concept through closeout.
About Us
Benchmark is a New York–based owner’s representation, project management, and advisory firm serving clients nationwide. We specialize in luxury hotel renovations, conversions, and repositionings—supporting owners through complex, high-stakes projects where budget, schedule, and operational disruption must be tightly managed. With more than 32 years of construction leadership and over $1 billion in delivered projects, Benchmark provides disciplined oversight of scope, estimating, procurement, and delivery execution—serving as a trusted extension of the owner’s team across hospitality and select commercial assets.
Larry Rich
Larry is the Founder and President of Benchmark Construction Consulting, LLC and a trusted owner-side advisor specializing in luxury hospitality renovations and complex commercial projects. Over the course of his 32+ year career, he has led and supported work across more than 150 properties nationwide, bringing a rare combination of boots-on-the-ground construction execution and executive-level project leadership.
Prior to launching Benchmark, Larry co-founded Humphrey Rich Construction Group and served as a Senior Project Executive for more than 22 years, leading complex renovation and repositioning work in highly visible, operational environments. Today, he applies that contractor perspective from the owner’s side - serving as an accountable advocate for owners and asset managers through renovations, conversions, and repositionings where cost control, schedule performance, and operational continuity are critical.
Larry is known for disciplined oversight of budgeting, estimating, procurement strategy, scheduling, and reporting - aligning owners, brands, operators, designers, and trade partners to drive clarity, accountability, and successful outcomes. He is a 1993 graduate of the University of Virginia.
Portfolio Footprint - Signature Markets
Select locations from Larry Rich’s luxury hospitality renovation portfolio
Select Project Experience
Annapolis Waterfront Hotel — Annapolis, MD
Ashby of McLean Apartments — McLean, VA
Baltimore Marriott Waterfront — Baltimore, MD
BF Saul Headquarters — Bethesda, MD
BWI Airport Marriott — Linthicum Heights, MD
Capital Hilton — Washington, DC
Capital One Banks (Chevy Chase Bank) — DC Metropolitan Area
Doubletree Bethesda — Bethesda, MD
Doubletree Suites Times Square — New York, NY
Fairmont Washington — Washington, DC
FedEx Field - Landover, MD
George Meany Center — Silver Spring, MD
Georgetown Inn — Washington, DC
Grand Hyatt Washington — Washington, DC
Hilton Hasbrouck Heights/Meadowlands — Hasbrouck Heights, NJ
Hilton McLean Tysons Corner — McLean, VA
Hilton New York Midtown — New York, NY
Hilton Rye Town — Rye Brook, NY
Hilton Times Square New York — New York, NY
Hilton Washington Dulles Airport — Herndon, VA
Hyatt Place Washington DC — Washington, DC
Hyatt Regency Baltimore Inner Harbor — Baltimore, MD
Hyatt Regency Crystal City — Arlington, VA
Hyatt Regency Reston — Reston, VA
JW Marriott Essex House New York — New York, NY
Mandarin Oriental, New York — New York, NY
Mandarin Oriental Washington — Washington, DC
Marriott Bethesda — Bethesda, MD
Marriott Wardman Park Washington — Washington, DC
Omni Shoreham Washington — Washington, DC
One11 Residences — New York, NY
Park Hyatt Washington — Washington, DC
PNC Bank — DC Metropolitan Area
Prince William Square Shopping Center — Dale City, VA
Renaissance Baltimore Harborplace — Baltimore, MD
Renaissance Washington — Washington, DC
Residence Inn Baltimore Inner Harbor — Baltimore, MD
The Boca Raton - Boca Raton, FL
The Carlyle, a Rosewood Hotel — New York, NY
The Kennedy-Warren Apartments — Washington, DC
The Latham Hotel — Washington, DC
The Manner Soho by Hyatt — New York, NY
The Mayflower Hotel, Autograph Collection — Washington, DC
The Saratoga Hilton — Saratoga Springs, NY
The Seville New York NoMad — New York, NY
Thompson Central Park — New York, NY
Tiny Jewel Box - Rolex/Patek Phillipe /Cartier Stores — Washington, DC
Truist Bank (Suntrust Bank) — DC Metropolitan Area
Willard Incontinental — Washington, DC
Washington Hilton — Washington, DC